what are the upcoming digital marketing trends
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2018 will be the year of the user experience around our customers and I can see 7 marketing trends for 2018:

  1. Video Marketing
  2. Cross-device Usage
  3. Mobile And Tablet Ads
  4. Personalisation
  5. Niche Marketing
  6. Lead Generation
  7. Influencers’ Marketing

We love entertainment, stories, and our mobile Internet bandwidth is getting faster, which is why video is getting more and more popular online.

what are the upcoming digital marketing trends
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Video ad spending grew +557% sequentially from Q2 2016 to Q3 2016, according to a recent report by Smaato.

This is crazy guys, +557%.

So, start making videos of your products and services before it’s too late.

A video doesn’t need to be hard, just make sure that you are using real stories, personal stories if possible, and that you are putting that little human touch into it.

IMPORTANT: Before you even touch video, make sure you have the right message to match your market.

Here are a few easy useful tips for leveraging video marketing:

  • Use Facebook Live to make announcements, do webinars, and blogging.
  • Make short demo-videos of your products and services.
  • Use Snapchat for daily tips – especially when you are attending conferences or you are targeting a young (18–24) audience
  • Build compelling pre-roll ads on Youtube.
  • Try out Instagram Video Ads – here is a simple explanation on how to build an Instagram video ad

2. Cross-device Usage

According to a study carried out by Ninthdecimalretailers who use ad campaigns across several devices to engage with consumers experience higher rates of engagement and visits to their stores than those focusing on one device alone, such as just sticking with the traditional desktop computer, for example.

We already own multiple devices: we have iPhones, work and personal laptops, tablets, and even smart TVs. We might even have smartwatches if we are geeky enough.

Moreover, last year in Q4, mobile and tablet surpassed desktop Internet users worldwide.

what are the upcoming digital marketing trends
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The percentage of ad impression is the same on mobile devices as it is on the desktop.

what are the upcoming digital marketing trends
bulletupdates.com

If your website is not responsive yet, stop reading this, get yourself a web developer fast, and ask them to optimize your mobile website.

There’s no more doubt about it. You need to have a responsive website with an excellent UX.

3.Mobile And Tablet: They Are A Must

Last year in Q4, mobile and tablet surpassed desktop Internet users worldwide.

what are the upcoming digital marketing trends
bulletupdates.com

The percentage of ad impression is the same on mobile devices as it is on the desktop.

what are the upcoming digital marketing trends
bulletupdates.com

If your website is not responsive yet, stop reading this, get yourself a web developer fast, and ask them to optimize your mobile website.

Awesome TIP: To get yourself up and running fast and not lose out on mobile traffic, start using Facebook Ads within Instant Articles or Facebook Canvas, available only for Mobile. It’s just amazing how beautiful it looks and how easy it is to set up. Learn more about it here.

4. Personalisation

Personalisation drives brand loyalty and all of us should pay close attention to what Spotify or Netflix are doing in terms of personalizing the experience we have on their apps.

31% of people consider themselves to be brand loyalists, with 41% of these stating that they would be happy for retailers to use their purchase history to personalize the content that is sent to them.

what are the upcoming digital marketing trends
bulletupdates.com

5.Niche Marketing

If you try to target all markets you will be in big trouble, because you’ll find yourself surrounded by a load of competition and it will be hard to showcase your unique value proposition.

A rule of thumb is to start narrow and then grow wider.

Start talking to one group of your audience and be specific about their needs and desires so that you can attend to them with your product and services.

Benefits of niche marketing:

  1. Less competitive – a small market means less competition. Carrying out good research across a small market makes it easier to find out the strengths and weaknesses of your competition and makes your product or service better.
  2. More affordable – you won’t be spending money on a broad target group, so you won’t waste money on advertising.
  3. Customers are more loyal – you will be able to nurture, teach, and understand them much better.
  4. The audience is easier to target – you know where they hang out and what their interests are, which makes it easier to target and offer them your solution.
  5. Focused – trying to offer different services for each market can be inefficient, whereas having one nice one will help you to be much more efficient and focused on one single market.

6. B2B Lead Generation

Building a list and segmenting is crucial for your business, as you want to speak with as many people as possible.

Here are some lead generation techniques for you that you might not know about:

  1. Quora and Reddit – One of my favorites is to go out and find the questions that my audience is asking.
  2. Guest posting – You might find this odd, but writing on blogs where your audience hangs out can bring new free leads to your business.

7. Influencers’ marketing

Influencer marketing is word of mouth. It is used a lot in e-commerce. Below you can check an interesting survey.

54% of women around the world have purchased a product or service after seeing it in an influencer’s post, according to a survey by Bloglovin.

what are the upcoming digital marketing trends
bulletupdates.com

B2B can benefit a lot from influencer marketing, here’s how.

Every week I listen to Mixergy, and a few other podcasts and they influence my buying decisions on marketing tools and courses.

Why? Because the quality of the content is very good and I know they don’t recommend rubbish.

I understood this and built my business with the help of local influencers. I partnered with local businesses, investors, and authorities that helped me grow my business.

Here are the top 5 strategies we used and tested for B2B influencer marketing:

  1. Attend meetups, TED talks, and conferences run by influencers and engage with them; don’t sell anything at first, just buy what they sell and be their client to begin with. Networking with influencers on a F2F basis is key, but if you are just selling and not bringing any value to the relationship, you will not succeed.
  2. Partner with investors, and ask them if they need help in your niche in exchange for putting you in contact with other companies or investors if you do a good job.
  3. Guest posting and review posts: Reach out to bloggers and media where your audience is hanging out and write how-tos, and about strategies and the benefits of using your niche product or service.
  4. Sponsor review posts about your product the same way e-commerce businesses do, do pro bono services or offer your tool as a giveaway in exchange for a review on an influencer’s blog or community.
  5. Identify rising star bloggers (not yet influencers) and ask them to interview you and share your story. I did this here.

All these strategies are worth testing in any niche, B2B or B2C.

Just be where these influencers are online and offline, add value, don’t be sales, and remember to buy first before you sell.

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